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SMARTY
I was brought in through Three UK's in-house agency, Generation, to create motion and static work for SMARTY, an MVNO operating on the Three network. My role went beyond delivery, with heavy involvement in shaping the evolving brand guidelines through motion and 3D. From social-first animations to building static assets used within the guidelines themselves, the work leaned strongly into 3D as a defining visual language, helping establish a more distinctive and scalable look for the brand.
ANIMATION





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